Expert System has just joined AFCEA –Armed Forces Communications and Electronic Associations, Rome - an international association that aims to promote “active communication between the government, the military, the media, and other types of industry associated with the world of (tele)informatics.”
Some specific applications
Cogito Intelligence Platform supports Corporate Intelligence in the activities of:
R&D
Patent Control
Investigating patent databanks to maintain a constant understanding of intellectual property advancements and carrying out a continuous monitoring according to author, owner or subject of the patent.
MARKETING
Brand Protection
Monitoring the opinions related to the company’s image, analysis of the sentiment expressed by customers/users towards the product, the management, the quality of assistance services, etc., automatic correlation of the data collected from various sources, and creation of a graphic summary of the the sentiment trend in a given period and/or related to a specific source.
Competitive Intelligence
Verifying successes/ failures after the launch of products or services on the market, and measuring the popularity of marketing campaigns of the competitors. This is done through an automatic monitoring of various information sources (press reviews , analysis of blogs, forums, information portals, etc.), and comparative analysis of the feedback of customers/consumers, of market trends, sales figures and economical investments.
Pre-Sales Support
For the development of new markets or for searching contacts and potential customers. For example, for a company active in B2B it was possible to complete an information overview on business needs, the kind of products used in the past, why there were changed, etc., by gathering of information on customers, in order to plan new sales actions
STRATEGY
Supporting Investment Decisions
Recognizing the main players for competition or cooperation, analysis of the documentation regarding informal approaches, ways to distribute products, ways to negotiate business, legal protection of foreign operators, etc.
Credit Risk Evaluation
Supporting the analysis of customer reliability, through an integrated access and analysis of official documents (such as balance sheets, certificates of incorporation, etc.) or other data available online, to enable the real time identification of weak signals or red flags in order to anticipate and prevent risks of insolvency.
SECURITY
ICT Security
Monitoring information and finding weak signals (analysing blogs and discussion forums, hacking, etc.) related to business bodies or systems; pre-sale analysis to direct the supplying process towards reliable and safe systems and products, also in terms of quality and maintenance.
Parallel Market and Fraud Detection
Product pricing analysis on the web to find distortions in distribution and unauthorized retail channels; monitoring on-line auctions and e-commerce sites, in order to highlight possible counterfeits.
Branch Safety
Selection of potentially critical information available on open sources, about branches and personnel.