The Cogito semantic technology
The material analyzed through the intelligence process is mostly unstructured: communications, conversations, data, news, etc., and rarely has an organized form, such as a database structure.
As a consequence, the activities of analysis and processing can be highly resource consuming, and prone to error.
The work of analysts and knowledge workers remains essential, and technology cannot fully replace it (and never will). Nevertheless, with new generation software based on semantic analysis, it is now possible to understand data automatically as well as to support reasoning and stimulate intuition.
The limits of standard approaches
Common-or-garden search engines and systems to process unstructured information are unable to address the problem of separating relevant and irrelevant data - as users of Internet search engines know very well.
Most enterprise search systems are essentially keyword-based , using statistical methods in an attempt to arrive at a “best guess” understanding. They consider text as mere sequences of characters or as objects and are unable to truly understand their real meaning.
Improved results can be obtained with unconventional technologies.
Why use semantic technology?
In contrast, Cogito semantic technology focuses on the meaning of words.
As a result, Cogito is able to recognize concepts, categories and relevant entities however many ways that they can be expressed.
For example: what kind of car are you looking for?
When we search for the term “motor car”, intended as “automobile”, using a keyword search engine we obtain:
- Imprecise results: among millions of pages found, many of them would be irrelevant. For example, many pages are about classic cars since “motor car” is an old term, many are about companies or publications with “motor car”, “motor” or “car” in their name, many are about motor car insurance, etc
- Incomplete results: many relevant documents would be missing, for example those that reflect kinds motor cars such as station wagon, coupe and so on.
But Cogito finds all the expressions referred to the same concept: “car, automobile, auto” and also more specific terms such as “sedan, compact, diesel, and cabriolet” and even brands such as “Ferrari, Smart, Chevrolet Impala…”